During 2017, we saw a growing momentum behind companies wanting to change the way they approach sales in order to grow more strategic business that’s of greater value to both parties.
They all recognised that:
1. Good products/services and good relationships alone are not enough
2. ‘Working smarter’ isn’t enough – the need new ways to work
3. It’s hard to change the way salespeople think and, until they do that they can’t change the way they work.
In this post we’ve outlined 3 real steps that companies are taking to successfully make that shift and see a direct impact on their top and bottom lines.
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